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homeCross-cultural Training

Cultural Sensitivity Training

 
 

Leanna Caron, Senior Director , European Marketing, Genzyme Europe

“I really enjoyed the cross-cultural theory and mix of references.  Our trainer managed to get people of all levels in the team involved, whether our admin staff or associate directors.”

Why cultural sensitivity training? While working in a culturally diverse environment is often seen as an enriching experience, team members need to cope with the cultural differences and challenges that exist within multicultural team.  Failing to show cultural sensitivity and using stereotypes and assumptions of similarities can quickly become obstacles leading to frustration and misunderstandings if they are not addressed appropriately.

Our different cultural values have a strong impact on how we work and how we communicate. This is why global organisations increasingly seek to equip their work force with an extended cultural sensitivity to avoid the failure of their international teams.  An appropriate cultural sensitivity ensures that individuals from different culture acknowledge and respect their cultural differences and adopt strategies and tools to enable a better cooperation.

Created in close collaboration with your organisation, all our cultural diversity training programmes are tailored to answer your needs and can be adapted to your specific demands.  These cultural diversity training programmes will develop your employee’s adaptability and efficiency when working extensively across cultures.

Benefits

Communicaid’s cultural sensitivity training course will provide you with:

- In-depth cultural sensitivity and understanding of the impact of cultural differences
- The necessary foundation and tools to become culturally sensitive
- A better understanding of the cultural challenges facing multicultural workplaces and how to address them
- The opportunity to enhance cultural sensitivity and competence
- Practical tools to reduce cross-cultural misunderstanding and encourage positive cultural
  working relationships

Who should attend?

A Communicaid cultural sensitivity training course will be of benefit to you if:

- Your organisation is growing its business in another country
- You and your staff are increasingly dealing with foreign counterparts or partners
- Your staff is becoming or already is culturally diverse
- You are working across cultures

Course content

All our cultural sensitivity training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set.   A cultural sensitivity training course typically includes:

- What is cultural sensitivity and how to develop it?
- Cultural values and attitudes (time, space, group dynamics, authority, tasks, relationships)
- Communication styles
- Cultural sensitivity skills for managers
- Developing the right level of cultural sensitivity to work together across cultures
- Developing cultural competence
- Language issues
- Useful tips to work effectively across cultures

Approach

Cultural sensitivity training courses are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Brussels, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored cultural sensitivity training materials will be used throughout your cultural sensitivity training course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your cultural sensitivity training course will be discussed during your diagnostic consultancy (please click here to read more about our approach).

Cultural sensitivity training course trainer

Your cultural sensitivity training course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus.  Detailed below is a sample profile of one of our culture sensitivity training team.

AD Cultural Sensitivity Trainer

AD is a political scientist and senior fellow at George Washington University’s Homeland Security Policy Institute.  He has expert knowledge and hands on experience of the Middle East, with particularly extensive experience of dealing with the Saudi government and civil service.

After completing his tour with the UN Relief and Works Agency in Ramallah in 1997 and graduating with a PhD from La Sorbonne in 1999, AD occupied various positions in the French government, first as an analyst on the Counter-Terrorism Coordinating Committee, then as a senior desk officer for the Ministry of Defense.

Upon settling in the United States in 2003, he pursued his research on terrorism and Islam through his work as visiting professor at Middlebury College, senior consultant to ABC News, and expert on Islamic finance and Islamic law for clients such as Deutsche Bank and the Japan External Trade Organization. Still a senior terrorism consultant to ABC News, AD is now a contractor for Rand and a contributing editor to “The National Interest” in Washington, D.C.

He also advises the Business for Diplomatic Action, a consortium of American companies, on the implementation of public diplomacy programs in the Middle East. He has published extensively on Islam and terrorism in “The National Interest” and on ABCNews.com, where he writes a weekly column.

He speaks several languages, including French, Arabic and Urdu.

 

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