Doing Business in the Middle East

Why Doing Business in the Middle East? Stretching from Egypt to Iran, the Middle East comprises a diverse range of cultures and countries. Recent years have seen the region experience significant local and foreign investment in infrastructure, business, tourism and industry.  Many misconceptions and stereotypes exist to this day about the social and business cultures of the Middle East. By understanding your Middles Eastern counterpart’s true values, attitudes and motivations, you will be more successful on both a personal and professional level.

Communicaid’s Doing Business in the Middle East cultural awareness courses are ideal for professionals and teams who need to build more successful  business relationships with Middle Eastern colleagues,  suppliers and clients. A Doing Business in the Middle East course will help you establish an understanding of Middle Eastern business approaches and will assist you to develop your own strategies for either working or conducting business in the Middle East through a combination of in-depth background information and hands-on practical tips and solutions.

Benefits

Communicaid’s Doing Business in the Middle East courses will provide you with:

- A clear understanding of the key drivers that motivate Middle Eastern business counterparts

- Greater awareness of Middle Eastern business etiquette and culture

- Practical strategies for doing business more effectively with Middle Eastern counterparts

- Better understanding of the potential challenges and solutions involved in establishing or doing

   business in the Middle East

Who should attend

A Communicaid Doing Business in the Middle East course will be of benefit to you if you are:

- Considering setting up business in the Middle East

- Travelling regularly to the Middle East for business

- Experiencing the challenges of doing business in the Middle East

- Employing Middle Eastern nationals

Course content

All our Doing Business in the Middle East training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set.   A Doing Business in the Middle East course typically includes:

- An introduction to the Middle East including Arab culture, history, politics and religion

- Discussion of stereotypes and misrepresentations and their implication on building

  relationships

  and doing business in the Middle East

- Middle Eastern business culture and attitudes in the workplace: hierarchy, rules, time,

  relationships

- Management and business etiquette for doing business in the Middle East

- Communication and negotiation styles when doing business in the Middle East

- Challenges and practical solutions for doing business in the Middle East

Approach

Doing Business in the Middle East programmes are available seven days a week, 365 days a year, either at one of our  training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Doing Business in the Middle East course will be discussed during your diagnostic consultancy.

Doing Business in the Middle East Course Trainer

Your Doing Business in the Middle East trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus.  Detailed below is the profile of a member of our Middle East culture training team.

DM – Cultural Awareness Trainer – Middle East

BA Psychology

A dual British/American citizen, DM has travelled extensively throughout her 30 year professional career, and has visited more than 135 countries on five continents.  She has been travelling to the Middle East regularly since 1978.

DM was Middle East Sales Manager for a Fortune 500 IT company for several years in the 1990s and early 2000s, running a territory from a regional hub in Dubai that extended throughout the Middle East to the Afghan border, as well as to countries in North Africa and the Eastern Mediterranean.  She was also responsible for marketing and public relations, including print and broadcast media.

Her earlier career was spent at a major supplier of banking technology, based in London, where she opened and developed markets, again in the Middle East, as well as in India, Pakistan, Australia, South Africa and Japan.