You may not be aware that today is National Plain English day. The BBC is reporting that The Plain English Campaign has announced this year’s booby prize for gobbledegook has been awarded to the Meteorological Office. The Plain English Campaign encourages organisations to communicate clearly and simply with the public and fights against the use of gobbledegook and jargon. Local councils, government departments, police forces, law firms, insurance companies and banks have all been taken to task in the past for baffling the public by communicating with meaningless and confusing language.
This year the Met Office’s use of expressions such as ‘probabilities of precipitation’ in its new weather forecast has been voted the worst offender. Would it not be simpler to tell the public that it is likely to rain or it might rain rather than that there are ‘probabilities of precipitation’? Communicating in plain English means using an everyday word rather than a less commonly used (often Latinate) equivalent. Of course, the Met Office has argued that precipitation is not just rain but encompasses all sorts of ‘stuff that falls from the sky’ including hail, drizzle, snow, sleet and so on. But for most of us, it means it’s going to rain! The other plain English rule broken by the Met Office here is to ‘avoid nomilizations’ or in other words use verbs instead of nouns. Using two nouns, saying that there are ‘probabilities of precipitation’ sounds quite abstract and is more verbose than ‘it might rain’ which has no nouns and makes us understand that this really is likely to happen. We particularly need to avoid abstract nouns if we want to achieve a more intelligible communication style. This often means nouns ending in –ment such as arrangement or improvement or –tion such as modification, elaboration, precipitation, implementation and so on.
In a nutshell, communicating in plain English means using:
- Shorter sentences
- Words the public will understand
- Personal pronouns
- The active rather than the passive voice
- More verbs than nouns
- Instructions where appropriate
- Lists
Plain English does not mean overly simplistic or childish communication but instead it means communicating in a way that will allow the audience to understand the message immediately. It can be difficult to train ourselves to break old habits and communicate in a style that helps our audience to understand our message rather than to understand how clever we are. This is why many individuals and organisations undertake communication skills or writing training programmes. These courses can raise awareness of what the audience needs to understand the message and introduce practical techniques to reduce the gobbledegook and ensure we are understood.
© Communicaid Group Ltd. 2011


