Cultural Awareness Training Middle East

Why Cross Cultural Training Middle East?  A vast and diverse region, the Middle East is both an attractive destination for businesses and a complex mosaic of countries, people and cultures.  Doing business in the Middle East can therefore be profitable but challenging for western organisations unaware of the cultural values that influence business interactions and practices in the region.  A Cross Cultural Awareness Training programme by Communicaid is designed to address these needs.

Misunderstandings and miscommunication can often occur when doing business in the Middle East without anyone realising since many cross cultural differences are so implicit and sometimes invisible to those who do not have a high level of cross cultural awareness.  Understanding the impact of cultural assumptions, values and perceptions on individual and group behaviour in the Middle East is essential for anyone doing business there.  Nowhere can a lack of cross cultural understanding be more detrimental than in an international workplace, where misunderstandings based on culture can make or break lucrative business deals, international mergers and any other type of cross cultural endeavour. 

In the case of the Middle East, a crucial factor to take into account is the influence of Islam on all aspects of Middle Eastern society and business.  The importance of hierarchy and family connections, coupled with the fact that status is such a driving factor in business relations, are also essential elements of Middle Eastern culture that must be understood for successful relations with Middle Eastern colleagues.

Communicaid’s Cross Cultural Training Middle East highlights how cultural values such as the values of Islam, hierarchy and status, influence business interactions with Middle Eastern counterparts.  Cross Cultural Training Middle East programmes can help international organisations doing business in the Middle East harness cross cultural differences and turn them into a source of competitive advantage.

Cross Cultural Training Middle East courses will raise your cultural awareness and enable you to communicate and work effectively with Middle Eastern colleagues.  Designed in close collaboration with you and your organisation, Communicaid’s Cross Cultural Training Middle East courses will provide you with the required skills and knowledge to develop your cross cultural awareness and enable you to work more effectively with Middle Eastern counterparts.

Benefits

A Communicaid Cross Cultural Training Middle East programme will provide you with:

• Strategies to develop your cross cultural awareness for doing business in the Middle East
• An understanding of the impact of cross cultural differences on business and working practices in the Middle East
• The necessary foundation and cross cultural tools to help you build relationships and communicate more effectively when doing business in the Middle East
• A better understanding of the cross cultural challenges you will face when doing business with the Middle East
• Practical tools to reduce cross cultural misunderstanding and faux-pas

Who should attend?

Communicaid’s Cross Cultural Training Middle East course will be of benefit to you if:

• Your organisation is expanding its business into the Middle East
• You and your staff are increasingly doing business with Middle Eastern colleagues
• You travel frequently to one or more countries in the Middle East
• You are involved in multinational projects and programmes in the Middle East or with Middle Eastern nationals

Cross Cultural Training Middle East Course overview

Communicaid’s Cross Cultural Training Middle East courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set.  A Cross Cultural Training Middle East course typically includes:

• Awareness of negative stereotypes and perceptions of the Middle East and their impact on relationships with Middle Eastern counterparts
• Understanding of culture and its impact on doing business in Middle East
• Key Middle Eastern cultural values and attitudes: Islam, hierarchy, status and time
• Awareness of key sensitivities and taboos when doing business in the Middle East
• Communication styles in the Middle East
• Doing business in the Middle East: working practices and business etiquette
• Key Arabic greetings and expressions to help you make a positive first impression
• Tips and strategies for doing business in the Middle Eastern effectively

Approach

Cross Cultural Training Middle East courses are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Brussels, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored cross cultural awareness materials will be used throughout your Cross Cultural Training Middle East course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Cross Cultural Training Middle East course will be discussed during your diagnostic consultancy.

Cross Cultural Training Middle East course trainer

Your Cross Cultural Training Middle East course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus.  Detailed below is a sample profile.

DM – Cultural Awareness Trainer – Middle East

BA Psychology

A dual British/American citizen, DM has travelled extensively throughout her 30 year professional career, and has visited more than 135 countries on five continents.  She has been travelling to the Middle East regularly since 1978.

DM was Middle East Sales Manager for a Fortune 500 IT company for several years in the 1990s and early 2000s, running a territory from a regional hub in Dubai that extended throughout the Middle East to the Afghan border, as well as to countries in North Africa and the Eastern Mediterranean.  She was also responsible for marketing and public relations, including print and broadcast media.

Her earlier career was spent at a major supplier of banking technology, based in London, where she opened and developed markets, again in the Middle East, as well as in India, Pakistan, Australia, South Africa and Japan.

DM has delivered programmes to Communicaid clients including the London Stock Exchange, Scottish Widows, Allen & Overy and Thales.

Course Information

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