Cultural Awareness Training United Kingdom

Why Cross Cultural Training UK?  Given the widespread use of English as an international language for business combined with the openness of the British economy to international organisations, it can be easy to underestimate the cross cultural differences your company is likely to encounter when doing business in the UK.  Communicaid’s Cross Cultural Training UK programmes are designed to increase your cross cultural awareness and understanding of British business and social culture to ensure your effectiveness when doing business in the United Kingdom.

Just as modern Britain is a unique multicultural society, where the influences of the twentieth century meet older traditions that date back from the years of empire and global trade, modern UK business culture maintains specific traits.  Deciphering British business culture and understanding how it affects business interactions with UK counterparts is essential for anyone doing business in the UK.  This is particularly true for organisations who deal with companies in England, Scotland, Wales or Northern Ireland on a regular basis, coming into direct contact with UK business culture.  Such organisations may find their British counterparts’ way of leading meetings, holding negotiations or communicating virtually or face-to-face profoundly different from their own.  This may be down to cross cultural differences in national culture as well as to differences in corporate culture.

Communicaid considers all of these cross cultural factors when designing Cross Cultural Training UK programmes.  Providing insight into the cross cultural differences between your organisation and your UK business partners, both at a national and corporate level, cross cultural awareness training gives you the tools and skills you need to effectively deal with cultural differences you might face when doing business in the UK.  Failure to recognise and develop strategies to deal with cross cultural differences can lead to serious misunderstandings affecting mutual trust between all parties involved.

By providing a concrete set of cross cultural skills and know-how for doing business in UK effectively, Communicaid’s Cross Cultural Training UK programme will give you the competitive advantage over your competitors.  Communicaid’s cross cultural awareness training focuses on the unique drivers and practices of UK business culture to ensure you are aware of the cross cultural risks of doing business in the UK leading to more profitable and productive relationships with British suppliers, clients and colleagues.

Benefits

A Cross Cultural Training UK programme designed and delivered by Communicaid will provide you and your organisation with:

• Increased awareness of culture’s components and drivers
• Understanding of the cross cultural differences between you and your UK business counterparts on a personal, corporate and national level
• A concrete set of cross cultural tools and solutions tailored to your company’s market and needs, facilitating successful business relations with UK counterparts
• Hands-on solutions and strategies to help you predict and counteract potential cross cultural misunderstandings you will face when doing business in the UK

Who should attend?

Communicaid’s Cross Cultural Training UK is designed to meet the cross cultural needs of:

• International organisations with current or prospective business interests in  England, Scotland, Wales or Northern Ireland.
• Employees of at all levels of organisations who are increasingly doing business with UK colleagues, either face-to face or virtually
• Global companies who have identified England, Scotland, Wales, Northern Ireland or the whole UK as a key market for business
• Organisations who have encountered cross cultural barriers when doing business in the UK or when employing UK nationals

Cross Cultural Training UK Course overview

Cross Cultural Training UK programmes are bespoke training solutions tailored to our clients’ specific needs, markets and existing skills set.  This client-led approach means that the programme content of Cross Cultural Training UK solutions is likely to vary, however they will typically cover:

• An overview of key cross cultural values and their impact on working practices and business culture in the UK
• A self-assessment of your own personal culture and your company’s unique corporate culture to help you understand how you are perceived by your British counterparts
• Stereotypes: how you view the British and how they may perceive you – breaking down generalisations and misperceptions
• Underlying British culture values and attitudes and how they vary between England, Scotland, Wales and Northern Ireland
• UK business culture drivers: what are they and how do you harness them?
• Key UK business practices: working relations, meetings and decision making processes, management styles and expectations
• British communication styles: levels of directness, formality, non-verbal communication and humour
• Concrete tips and strategies for doing business in the UK effectively

Approach

Cross Cultural Training UK courses are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Brussels, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored cross cultural awareness materials will be used throughout your Cross Cultural Training UK course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Cross Cultural Training UK course will be discussed during your diagnostic consultancy (please click here to read more about our approach.

Cross Cultural Training UK course trainer

Your Cross Cultural Training UK course trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus.  Detailed below is a sample profile of our Cross Cultural Awareness Training UK team.

GR – Cultural Awareness Trainer – UK

GR is a highly experienced training and coaching practitioner with a commercial background in sales and marketing within the insurance sector.  She has a keen interest in personal development and change management and delivers a wide range of culture and communication training programmes including sales and influencing, performance management, interpersonal skills, team building and UK and Swedish business culture.

Her career with the General Accident Group spanned nearly twenty years culminating with her position as IFA Sales Manager.  This involved managing a team of 80 staff as well as delivering results in line with company strategy after the merger of two separate organisations.

GR’s international experience includes managing offshore product development through a network of German and Asian intermediaries, in depth process reviews with a French subsidiary and she spent over two years managing the launch of core products to the Swedish market.  This involved managing Swedish sales teams and presenting regularly to Swedish clients and intermediaries.  

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