Why Doing Business in Brazil? During the past decade, Brazil has become an increasingly competitive market as it opened its doors to foreign markets and investment. Now Brazil is one of the world's top ten economies in terms of nominal GDP and is currently the leading economy in Latin America . An emerging market positioned as the gateway to the lucrative Mercosur market, Brazil continues to open its arms to new business ventures and increasing international investments. A comprehensive understanding of Brazilian social and business culture is essential for anyone wishing to take advantage of Brazil 's increasingly attractive market,
Communicaid's Doing Business in Brazil cultural awareness training courses are ideal for organisations who wish to take advantage of the rapid economic growth in Brazil and for professionals who wish to establish successful business partnerships with Brazilian counterparts. A Doing Business in Brazil course will provide you with an understanding of Brazilian culture through detailed firsthand experiences and will also provide you with the tools to successfully establish business in Brazil. The in-depth knowledge of Brazilian society provided by Communicaid will give you a competitive advantage that is essential for successful business endeavours in Brazil.
Benefits
Communicaid's Doing Business in Brazil courses will provide you with:
- An overview of the current state of affairs as well as the future of Brazil 's economic sector
- Detailed knowledge of the differing cross-cultural nuances that may affect business and how to effectively respond to new situations
- Insight into what motivates Brazilian business counterparts
- Techniques for working more effectively with Brazilian business counterparts
- Practical tips to ensure successful business partnerships with Brazilian colleagues
- A better understanding of the potential obstacles that may arise in the Brazilian workplace and the solutions to overcoming these issues
Who should attend
A Communicaid Doing business in Brazil course will be of benefit to you if you are:
- Interested in establishing business partnerships in Brazil
- Establishing partnerships with Brazilian counterparts
- Managing overseas projects in Brazil
- Involved in exporting/importing with Brazilian business counterparts
- Employing Brazilian nationals within your organisation
- Experiencing the challenges of doing business in Brazil
Course Content
All our Doing Business in Brazil training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Brazil course typically includes:
- Establishing a Brazilian context: geographical, historical, political and economic overview of Brazil
- Brazilian culture and society: religion, language, diversity, family roles and customs and how they influence business culture
- The impact of Brazil and its position in South America
- Brazilian business and economic environment and the future of the South American markets
- Brazilian corporate culture and business etiquette: hierarchy, egalitarianism, perspectives of time, relationships
- Management and working styles for doing business in Brazil
- Effective business communication in Brazil: using English as an international tool, degrees of formality, verbal and nonverbal cues
- Negotiating in Brazil: getting your point across
- Understanding the potential obstacles that may arise in the Brazilian business environment and solutions to these challenges
Approach
Doing Business in Brazil programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your Doing Business in Brazil course. Training will combine a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Brazil course will be discussed during your diagnostic consultancy.
Doing Business in Brazil Course Trainer
Your Doing Business in Brazil trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Brazilian culture training team.
CGC
CGC combines his knowledge of intercultural theory with his expert professional experience of global markets to deliver country specific and cultural awareness training to a breadth of business sectors and on Latin American, European and Asian cultures.
CGC has lived in Argentina, Brazil and Mexico and has done business in a broad spectrum of countries including Cuba, Korea, India, Malaysia and the Philippines. He currently resides in the UK.
During the 1980s CGC was the Manager of Islington Enterprise Centre where he secured and implemented international projects across Latin America, Europe and Afric . He then went on to work for the Body Shop as New Market Development Manager developing business strategy in emerging markets and setting up franchises in Latin America, Asia and Africa. Since leaving The Body Shop in 1997 CGC has worked as a business and cultural consultant providing consultancy and training to a wide range of clients including LeBoeuf, Lamb, The United Nations, UBS Warburg, Credit Suisse First Boston, Thames Water and British Airways.
CGC is currently the Managing Director of an e-bank involved in electronic prepayments over the internet and mobile communications working in Latin America, Europe, the Middle East and Asia. In addition, he maintains an interest in TV and film producing working with various US, UK and Japanese channels. He is a regular commentator on Spanish speaking financial markets with Bloomberg TV.
CGC has delivered a wide range of cultural awareness training programmes to key Communicaid clients including Adidas, GSK, Talisman Energy and Cadbury Schweppes. |
Cross-cultural
training 
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