Why Doing Business in Croatia? Croatia, located in the heart of Central Europe, is a country rich in culture and heritage. Since its independence from Yugoslavia in 1991, Croatia has been recovering from authoritarian nationalism and the devastation of war. Croatia is gradually overcoming its challenges and has become the second former Yugoslav republic to apply for EU membership and hopes to join by 2010. Croatia’s membership of the WTO has helped to increase growth in consumer spending, productivity and exports as well as the tourism industry. Today, Croatia’s improving economy and position within Europe makes it an increasingly ideal location for business investments. However, doing business in Croatia can be challenging without an understanding of its unique culture. Knowledge of Croatian values and attitudes and how they impact Croatia’s social and business cultures will help prevent any misunderstandings and potential business failures.
Communicaid’s Doing Business in Croatia cultural awareness courses are specifically tailored to those who wish to take advantage of this emerging market. These courses are for those who hope to gain a better understanding of the cultural aspects that influence the business approaches and working practices in Croatia. Doing Business in Croatia will provide you with the tips and strategies to successfully conduct business in Croatia which will help you to develop successful working relationships with Croatian clients and colleagues.
Benefits
Communicaid’s Doing Business in Croatia courses will provide you with:
- A comprehensive framework for understanding Croatian values and attitudes and their impact on Croatian business and social culture
- Practical tips for conducting business more effectively with Croatian counterparts
- Greater ability to establish successful relationships with your Croatian colleagues, clients and suppliers
- An improved awareness of the potential challenges that you may encounter when doing business in Croatia and the most effective ways to overcome them
Who should attend
A Communicaid Doing Business in Croatia course will be of benefit to you if you are:
- Doing business in Croatia
- Managing a business team or project in Croatia
- Travelling extensively to Croatia on business
- Working with Croatian nationals within your organisation
- Interested in establishing or further developing partnerships with Croatian counterparts
- Experiencing the challenges of doing business in Croatia
Course Content
All our Doing Business in Croatia training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Croatia course typically includes:
- A historical, political and economic overview of Croatia
- An understanding of Croatia’s unique position as part of both Central Europe and the Mediterranean
- A discussion of stereotypes and assumptions and their implication on building business partnerships with Croatian counterparts
- A cultural profile of Croatia: traditions, national identity, collectivism, religion and language
- Croatian cultural values and attitudes in the workplace: hierarchy, formality, time orientation
- An understanding of the impact of the changing global economic environment on Croatian business culture especially with Croatia’s application for EU membership
- Croatian business and social etiquette,
- Leadership, management and working styles for doing business in Croatia
- Understanding Croatian communication and negotiation styles
- Potential challenges of doing business in Croatia and strategies for dealing with them
Approach
Doing Business in Croatia programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and training will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Croatia course will be discussed during your diagnostic consultancy.
Doing Business in Croatia Course Trainer
Your Doing Business in Croatia trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Croatian culture training team.
SH – Cultural Awareness Trainer – Croatia
BA in Sociology and Philosophy, University of Zagreb, Croatia
MA Economics in University of Munich, Germany
Croatian by birth, SH has vast international experience. After studying sociology, philosophy and economics, SH worked for over ten years in various Human Resources roles including managerial roles in Croatia, Germany, Dubai and the UK where she currently lives.
In her most recent role, SH was responsible for the recruitment and supervision of trainers and worked on a variety of issues ranging from international protocol to global human resources practices.
SH now works as an independent consultant delivering cultural awareness training on Croatia for diverse organisations as well as consultancy on HR issues in the Balkan region. She also provides intercultural training to organisations seeking to improve their global effectiveness and productivity.
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