Why Doing Business in Denmark? Known for the modern and prosperous lifestyle of its citizens, Denmark is situated at a prime location within Europe sharing borders with Germany, the Baltic Sea and the North Sea. The Danish economy is one of the most competitive economies in the world with its high degree of innovation and specialisation, superior technological standards and strong export industry making its GDP per capita one of the highest in Europe. Proclaimed as one of the happiest nations on earth, Denmark has living standards which are above the European average and a welfare system that is renowned worldwide. Given the country’s strategic position and cultural identity, understanding Danish business and social culture is paramount for any organisation doing business in Denmark.
Communicaid’s Doing Business in Denmark cultural awareness courses are ideal for professionals and teams building relationships with Danish suppliers and clients as well as for organisations doing business in Denmark. Doing Business in Denmark will help you develop a set of skills and knowledge necessary for successful business endeavours in Denmark through trainer-led discussions, activities and strategy development sessions.
Benefits
Communicaid’s Doing Business in Denmark courses will provide you with:
- An analysis of cultural values and behaviours in Denmark
- Greater awareness of what motivates Danish business counterparts
- Practical strategies for building business relationships with Danish counterparts more effectively
- A better understanding of the challenges of establishing or doing business in Denmark
Who should attend
A Communicaid Doing Business in Denmark course will be of benefit to you if you are:
- Expanding operations to Denmark
- Doing business in Denmark either virtually or through short-term visits
- Interested in establishing relationships or partnerships with Danish employees, suppliers and officials
- Employing Danish nationals within your organisation
- Sending employees to Denmark for business purposes
Course Content
All our Doing Business in Denmark training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set. A Doing Business in Denmark course typically includes:
- An overview of Danish history and politics
- Denmark and its role in the European Union
- Danish culture: language, religion and customs and their impact on business
- Danish social and business culture and tips for navigating it
- Danish cultural values and attitudes in the workplace: punctuality, directness, formality
- Working styles and business practices in Denmark
- Danish business communication and negotiation styles
- Practical strategies for overcoming challenges of doing business in Denmark
Approach
Doing Business in Denmark programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Denmark course will be discussed during your diagnostic consultancy.
Doing Business in Denmark Course Trainer
Your Doing Business in Denmark trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Danish cultural training team.
TB - Cultural Awareness Trainer – Denmark
TB has over thirty years’ commercial experience working in marketing and advertising and in export selling. Over the last 30 years TB’s experience has taken him through a range of sectors and markets, partly in marketing and advertising but mainly in export selling. His employees have included Procter & Gamble, McCann Erickson and Gillette and he has worked throughout South East Asia, Central and Eastern Europe and Scandinavia.
In 1985, TB set up his own export marketing consultancy in Scotland and since then has worked across most sectors in the US and Northern Europe. His main focus has been on the North and Baltic Seas, and as Export Promoter for that region from 1997 until June 2001 he met more than 600 distributors and purchasing managers across virtually every sector.
Since July 2001 he has been International Tourism Advisor for overseas tourism in the North East of England, pioneering a project to demonstrate that the marketing of inbound tourism differs little from the export of manufactured goods. This has maintained his close contact with Denmark and he still travels there very regularly, leading trade missions, organising promotional events and creating a number of reciprocal trade agreements.
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