Why Doing Business in Hungary? Hungary, a landlocked country in Central-Eastern Europe, has a rich cultural heritage. As a former member of the Soviet Bloc, Hungary has made significant political and economic reforms that have led to tremendous economic growth. Since its accession into the European Union in 2004, Hungary has experienced economic growth in the public and private sector and is becoming an increasingly attractive market for new business ventures. Today Hungary is an ideal location for potential business investments but doing business in Hungary can be challenging without an understanding of its unique culture. Knowledge of Hungarian values and attitudes and how they impact Hungary’s social and business cultures will help prevent any misunderstandings and potential business failures.
Communicaid’s Doing Business in Hungary cultural awareness courses are ideal for those who wish to establish or relocate their business to Hungary as well as gain a better understanding of the cultural aspects that influence Hungarian business culture. An understanding of Hungarian culture will help you to develop successful working relationships with Hungarian clientele. A Doing Business in Hungary course will provide you with a deeper appreciation of Hungarian culture and the tips and strategies to successfully conduct business in Hungary.
Benefits overview
Communicaid’s Doing Business in Hungary courses will provide you with:
- An understanding of your Hungarian colleagues and what motivates them in the business world
- A comprehensive framework for understanding Hungarian values and attitudes and their impact on business and social culture
- An overview of the current state of affairs in Hungary as well as the future of its economic environment
- Tools to adapt to the cross-cultural differences that may affect business relationships
- Strategies to develop successful business relations with your Hungarian counterparts
- Techniques for conducting business more effectively with Hungarian counterparts
- Greater ability to establish successful relationships with your Hungarian colleagues, clients and suppliers
- An improved awareness of the potential challenges that one may encounter in the Hungarian business environment and the most effective ways to overcome them
Who should attend
A Communicaid Doing Business in Hungary course will be of benefit to you if you are:
- Doing business in Hungary
- Considering outsourcing to Hungary
- Travelling extensively to Hungary on business
- Managing a business team or project in Hungary
- Interested in establishing or further developing partnerships with Hungarian counterparts
- Experiencing the challenges of doing business in Hungary
- Working with Hungarian nationals within your organisation
Course Content
All our Doing Business in Hungary training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Hungary course typically includes:
- Historical, political and economic overview of Hungary
- Hungary’s current position in the European Union and how society has changed since its membership into the EU
- A discussion of stereotypes and assumptions and their implication on building business partnerships with Hungarian counterparts
- A cultural profile of Hungary: traditions, national identity, religion and language and their impact on the business environment
- An understanding of the impact of the changing global economic environment on Hungarian business culture
- Hungarian cultural values and attitudes in the workplace: hierarchy, formality, time orientation
- Leadership, management and working styles for doing business in Hungary
- Communicating across cultures: understanding Hungarian communication styles
- Potential challenges of doing business in Hungary and strategies for dealing with them
Approach
Doing Business in Hungary programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and training will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Hungary course will be discussed during your diagnostic consultancy.
Doing Business in Hungary Course Trainer
Your Doing Business in Hungary trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Hungarian culture training team.
KFB – Cultural Awareness Trainer – Hungary
KFB is currently director of the Institute of International Communication at the College of Management and Business Studies in Budapest. She also gives lectures and seminars on Organisational Behaviour, Human Resource Management, and Intercultural Management, within the framework of a dual awards programme co-organised by her College and a British university (the University of Lincolnshire and Humberside) at undergraduate and MBA levels.
KFB is Hungarian by birth and has been interested in the diversity of cultures since early childhood. She spent a year in Russia, studying as a university student and travelling all over the former Soviet Union.
A graduate of ELTE University of Budapest, Hungary, in English linguistics and literature and Russian linguistics and literature, she started teaching Business English at the English Department of the College of Management and Business Studies, Budapest, and has been working there ever since. In 1983-84 she spent a year doing socio-linguistic research in North America (New Brunswick, New Jersey, and Louisiana) with American-Hungarian bilingual communities. Her research findings, based on interviews with more than 500 managers and employees, have been published in Hungary and internationally. She has given lectures and presentations on the subject at Hungarian, British and French universities and business schools, and at SIETAR Europa (Society for Intercultural Education, Training and Research) congresses.
She also occasionally acts as a private consultant to American-Hungarian joint ventures and as an intercultural trainer for large multinational companies.
KFB has delivered successful training programmes to Communicaid’s key client, Cadbury.
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Cross-cultural
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