Why Doing Business in Morocco? Morocco’s geographical position, touching both the Atlantic and Mediterranean coastlines, has resulted in an amalgamation of cultures, languages and people, creating a culturally rich and multi-ethnic country. Since the onset of economic stability in the 1990s, Morocco has gradually become an emerging player in foreign trade exporting manufactured and agricultural products. Gradual modernisation initiated by the monarchy continues to improve many aspects of Moroccans’ lives. Today, Morocco is a major tourist destination, attracting people and businesses from all over the world.
Communicaid’s Doing Business in Morocco cultural awareness courses are designed for those interested in investing in this emerging market and professionals developing business relations with Moroccan partners and clients. A Doing Business in Morocco course will provide you with a better understanding of Moroccan business practices and culture through a mixture of in-depth background information and hands-on practical tips and solutions.
Benefits
Communicaid’s Doing Business in Morocco courses will provide you with:
- A clear understanding of Moroccan business practices and etiquette
- An awareness of Islamic tradition and its impact on Moroccan social and business culture
- Key tips to ensure successful working and business relations with your Moroccan colleagues and clients
- Better understanding of potential business challenges and solutions for doing business in
Morocco
- Practical strategies for doing business more effectively with Moroccan counterparts
Who should attend
A Communicaid Doing Business in Morocco course will benefit you if you are:
- Looking to gain a competitive edge as you enter or invest in this emerging market
- Considering doing business in Morocco
- Establishing partnerships with Moroccan business counterparts
- Experiencing the challenges of doing business in Morocco
Course content
All our Doing Business in Morocco training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Morocco course typically includes:
- Overview of Moroccan culture and its European and Arab influences
- Impact of Islam on Moroccan society and business culture
- Regional differences when doing business in Morocco
- Key Moroccan attitudes towards time, personal relationships, networking and power structure
- Business management and working styles in Morocco
- Appropriate business etiquette and communication in Moroccan companies
- Language in Morocco – French or Arabic?
- Working practices in Morocco: greetings, meetings, negotiations
- Practical strategies for overcoming challenges doing business in Morocco
Approach
Doing Business in Morocco programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Relevant and engaging materials will be used throughout your course, and your trainer will provide you with personally tailored lesson plans to suit your own particular requirements.
The most appropriate training format, content and approach for your Doing Business in Morocco course will be discussed during your diagnostic consultancy.
Doing Business in Morocco Course Trainer
Your Doing Business in Morocco trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Moroccan culture training team.
NT
NT was born and raised in Morocco and has first hand experience of relocation having lived in France and then the UK where she is now based. She has a Master’s degree in International Management and Organisational Psychology with a specific focus on conflict resolution between individuals of different races, classes and genders.
After graduating, NT worked as an international HR manager for over 10 years before she started to run her own cross-cultural consultancy.
Since then she has worked with a diverse range of clients in sectors as varied as government, recruitment and sales. NT works regularly with different companies in her country of origin which allows her to maintain an in-depth understanding of the social, political and business situation in Morocco. NT is also a regular speaker on Moroccan business culture matters at conferences and networking events.
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Cross-cultural
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