Why Doing Business in Nigeria? As the most populated country on the African continent, Nigeria is a melting pot of culture, languages, religions and ethnicities. Considerable improvements have been made since problems during colonial times and more recent political conflicts after independence. The government is now trying to improve the country’s infrastructure, integrate agriculture and industry, become less reliant on the oil industry, privatise and modernise. These measures are crucial steps needed in order to increase foreign investment. Today, Nigeria can boast its longest period of civilian rule since its independence, which is a confirmation of its slow but growing progress.
Communicaid’s Doing Business in Nigeria cultural awareness courses are ideal for businesses looking to invest in this emerging market and individuals who wish to develop successful business relationships with Nigerians. A Doing Business in Nigeria course will provide you with an understanding of Nigerian business approaches and allow you to bridge the cultural gaps through a combination of trainer-led discussion, group activities and strategy development.
Benefits
Communicaid’s Doing Business in Nigeria courses will provide you with:
- Greater awareness of what motivates Nigerian business counterparts
- Tips to ensure successful business relations with your Nigerian partners and clients
- A better understanding of the potential issues and solutions involved in establishing or doing business in Nigeria
Who should attend
A Communicaid Doing business in Nigeria course will be of benefit to you if you are:
- Already experiencing the challenges of doing business in Nigeria
- Considering establishing or doing business in Nigeria
- Employing Nigerian nationals within your organisation
Course content
All our Doing Business in Nigeria cultural awareness training courses are designed to meet the specific needs of our clients depending on their unique requirements and existing skills set. A Doing Business in Nigeria course typically includes:
- Brief historical, political and economic overview of Nigeria
- Understanding of the impact of slavery and colonial rule
- Nigerian culture: national identity, religion, beliefs, language and customs and their impacts on business
- Variations between the Hausa, Yoruba and Igbo ethnic tribes
- Nigerian business cultural values and attitudes: hierarchy, time, relationships
- Management and working styles for doing business in Nigeria
- Nigerian etiquette for social and business situations
- Effective business communication in Nigeria: degrees of directness, formality, verbal and nonverbal cues, negotiating and communicating across cultures
- Challenges and solutions for doing business in Nigeria
Approach
Doing Business in Nigeria programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Nigeria course will be discussed during your diagnostic consultancy.
Doing Business in Nigeria Course Trainer
Your Doing Business in Nigeria trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Nigerian culture training team.
ML
BA, African Studies and Culture
MA, International Business
ML has over 12 years experience of working and living in Nigeria and other parts of Africa. A UK national, ML completed his degree in African Studies which involved spending six months in Lagos. On graduating, he worked throughout Africa in the voluntary sector. Later, he joined a microfinance institution in Ethiopia to work on a pilot programme that was then disseminated to other African countries. He returned to the UK to complete a Masters in International Business and then moved back to Nigeria.
Before starting to deliver training to Communicaid in 2000, ML spent 10 years working for a multinational organisation promoting new business opportunities in Nigeria and West Africa. He also delivers cross-cultural training to students and volunteers coming to study and work abroad in Nigeria.
ML brings both his business and practical experience of living and working in Nigeria to the cross-cultural training programmes he delivers for Communicaid. His clients range from private individuals and their families to large companies, governmental and non-governmental organisations.
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