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homeCross-cultural training Culture for Business and Management Doing business in

Doing Business in Vietnam

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Want to know more about Vietnamese Business Culture? Click here

Jayne Dunsbee, Communication Specialist, Pfizer (UK)

“Learning more about Vietnamese culture, geography and behaviours through the real-life experiences of the presenter brought the “theory” to life for me.”

Why Doing Business in Vietnam? After the devastation of war and the restrictions of a centrally planned economy, Vietnam has managed to make substantial progress towards liberalising its market.  Since 1986 Vietnam has continued its internal improvements by increasing the number of privately owned businesses and by attracting foreign investment. Doing business in Vietnam successfully requires a familiarity with Vietnamese business culture and local customs.

Communicaid’s Doing Business in Vietnam cultural awareness courses are ideal for professionals and teams who endeavour to build more successful business relationships with Vietnamese colleagues, suppliers and clients. Doing Business in Vietnam will provide you with the tools needed to maximise the competitive advantage of doing business in Vietnam through a combination of in-depth background information and hands-on practical tips and solutions.

Benefits

Communicaid’s Doing Business in Vietnam courses will provide you with:

  • A clear understanding of the key drivers that motivate your Vietnamese business counterparts
  • A comprehensive framework for understanding Vietnamese business and culture
  • Practical strategies for doing business with Vietnamese counterparts more effectively
  • A better understanding of the challenges of establishing or doing business in Vietnam
  • Greater ability to establish successful relationships with your Vietnamese colleagues and clients

Who should attend

A Communicaid Doing Business in Vietnam course will be of benefit to you if you are:

  • Considering doing business in Vietnam
  • Establishing partnerships with Vietnamese business counterparts
  • Experiencing the challenges of doing business in Vietnam
  • Employing Vietnamese nationals within your business organisation

Course Content

All our Doing Business in Vietnam training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set.   A Doing Business in Vietnam course typically includes:

  • Historical and political overview of Vietnam
  • Vietnamese culture: Confucianism, Chinese influences, beliefs and customs
  • Vietnamese business and economic environment and the role status and hierarchy in business culture
  • Vietnamese cultural values and attitudes in the workplace including collectivism and face
  • Management and working styles for doing business in Vietnam and building relationships with Vietnamese colleagues
  • Vietnamese business communication and negotiation styles
  • Challenges and solutions for doing business in Vietnam more effectively

Approach

Doing Business in Vietnam programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Doing Business in Vietnam course will be discussed during your diagnostic consultancy.

Doing Business in Vietnam Course Trainer

Your Doing Business in Vietnam trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus.  Detailed below is the profile of a member of our Vietnamese cultural training team.

SW – Cultural Awareness Trainer – Vietnamese specialist

SW is a Senior Research Fellow at London Metropolitan University. She wrote her PhD on culture shock at the University of Warwick, which was partly inspired by her experience of social and cultural dislocation in her native East Germany following the collapse of communism.

SW has experience of project management in the Czech Republic, Poland, Austria, Vietnam and Indonesia. She was the research manager of a European Commission-funded AUNP project, which involves partners in Vietnam, Laos and Indonesia.

Previously she was the project manager on the European Commission’s Asia-Urbs project between the London Borough of Hackney and the People’s Committee of Hai Duong in northern Vietnam.

For the last four years she has been working in close partnerships with Vietnamese businesses and local authorities. Her research interests focus on cultural differences and their consequences in different business settings.
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