Why Doing Business in Colombia? Colombia is an ethnic mosaic, reflected in its diverse culture influenced by a fusion of its indigenous Indian, Spanish and African origins. Despite a turbulent past and long serious armed conflict, Colombia's economic policy and democratic security strategies have given rise to an increased confidence in the economy and business sector. The fourth largest country in South America and one of the continent's most populous nations, Colombia’s substantial oil reserves and natural resources provide numerous business and trade opportunities for foreign investors. Successfully doing business in Colombia, however, requires not only an awareness of the political and economic situation in Colombia, but an understanding of Colombian business culture and etiquette.
Communicaid’s Doing Business in Colombia cultural awareness courses are ideal for those who wish to develop successful business relationships with Colombians and businesses wishing to establish themselves in Colombia. A Doing Business in Colombia course will provide you with an understanding of Colombian business approaches and will assist you to develop your own strategies for working or doing business in Colombia through a combination of in-depth background information and hands-on practical tips and business solutions.
Benefits
Communicaid’s Doing Business in Colombia courses will provide you with:
- A clear understanding of the key drivers that motivate Colombian business counterparts
- Practical strategies for working more effectively with Colombian business counterparts
- A better understanding of the current state of affairs in Colombia and the future of its
economy and business opportunities
- Tips to ensure successful business relations with your Colombian colleagues and clients
- A better understanding of the potential issues and solutions involved in establishing or
doing business in Colombia
Who should attend
A Communicaid Doing business in Colombia course will be of benefit to you if you are:
- Considering doing business in Colombia
- Establishing a network of Colombian business suppliers
- Involved in exporting/importing with Colombian business counterparts
- Already experiencing the challenges of doing business in Colombia
- Employing Colombian nationals within your organisation
Course Content
All our Doing Business in Colombia training courses are designed to meet the specific needs of our clients depending on their specific requirements and existing skills set. A Doing Business in Colombia course typically includes:
- Historical, political and economic overview of Colombia
- Colombian culture: religion, beliefs, language and customs
- Colombian business and economic environment
- Colombian business cultural values and attitudes: hierarchy, time, relationships
- Management and working styles for doing business in Colombia
- Colombian communication, meeting and negotiation styles when doing business
- Challenges and solutions for doing business in Colombia
Approach
Doing Business in Colombia programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Colombia course will be discussed during your diagnostic consultancy.
Doing Business in Colombia Course Trainer
Your Doing Business in Colombia trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Colombian culture training team.
CGC
CGC combines his knowledge of intercultural theory with his expert professional experience of global markets to deliver country specific business briefings and cross cultural training to a breadth of business sectors and on European, Asian and Latin American cultures. He has delivered Doing Business in Colombia cultural awareness training to key Communicaid clients including Cadbury Schweppes, Adidas and GSK.
On graduating in his native Chile, CGC relocated to the UK in 1975. He has also lived in Argentina, Brazil and Colombia and has done business in a broad spectrum of countries including Cuba, Korea, India and the Philippines.
During the 1980s CGC was the Manager of Islington Enterprise Centre where he secured and implemented international projects across Europe, Latin America and Africa. He then went on to work for the Body Shop as New Market Development Manager developing business strategy in emerging markets and setting up franchises in Asia, Africa and Latin America. Since leaving The Body Shop in 1997 CGC has worked as a business and cultural consultant providing consultancy and training to a wide range of clients including LeBoeuf, Lamb, The United Nations, UBS Warburg, Credit Suisse First Boston, Thames Water and British Airways.
CGC is currently the Managing Director of an e-bank involved in electronic prepayments over the internet and mobile communications working in Europe, Latin America, Middle East and Asia. In addition, he maintains an interest in TV and film producing working with various US, UK and Japanese channels. He is a regular commentator on Spanish speaking financial markets with Bloomberg TV.
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