Why Doing Business in Thailand ? Situated in the heart of Southeast Asia, Thailand has become a popular destination for international business expansion and relocation. Centrally located and boasting a strong and stable economy, Thailand is an ideal location for establishing a manufacturing base and support centre for customers in the Asia Pacific region. With 60% of its GDP dependent on exports, the Thai business environment is internationally minded and open. However, business relations and practices in Thailand are intricate and unique; the Buddhist religion, practiced by roughly 95% of the Thai population, plays a critical role in all aspects of life, and business decisions are often highly influenced by religious customs and rituals. Cultural and religious understanding and sensitivity are critical for establishing positive and productive business relationships with Thai counterparts.
Communicaid's Doing Business in Thailand courses provide the cultural awareness tools necessary for effective communication with professionals in the Thai business environment. Doing Business in Thailand courses are designed for professionals or teams interested in building successful and productive business relationships with colleagues and clients in Thailand. A Doing Business in Thailand course will prepare you to maximise the competitive advantage of doing business in Thailand through a mixture of in-depth background information and hands-on practical tips and solutions.
Benefits
Communicaid's Doing Business in Thailand courses will provide you with:
- Greater awareness of Thai business etiquette and culture
- A clear understanding of what motivates Thai business professionals
- Practical strategies for more effective business relationships with Thai counterparts
- Heightened sensitivity to potential challenges of establishing or doing business in Thailand
- An overview of culture and country "shock" and tools for overcoming it
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Practical strategies for more effectively establishing and doing business in Thailand
Who should attend
A Communicaid Doing Business in Thailand course will be of benefit to you if you are:
- Travelling regularly to Thailand for business
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Considering establishing or doing business in Thailand
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Experiencing the challenges of doing business in Thailand
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Working with Thai nationals as partners, clients or colleagues
Course content
Al l our Doing Business in Thailand training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Thailand course typically includes:
- An introduction to Thailand including the influence of religion, history, and geography on business and society
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An understanding of Buddhism and its impact on business practices in Thailand
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Business culture and attitudes in the Thai workplace: business hours, presentation styles, relationship building
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Communication, management and negotiation styles for doing business in Thailand
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Challenges and practical solutions for doing business in Thailand
Approach
Doing Business in Thailand programmes are available seven days a week, 365 days a year, either at one of our training centres in London , Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Thailand course will be discussed during your diagnostic consultancy.
Doing Business in Thailand Course Trainer
Your Doing Business in Thailand trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our cultural awareness training team.
ASK
An experienced briefer, ASK has run her own Language and Culture consultancy business since 1996. The company specialises in cross-cultural training, particularly in the areas of management and marketing, and ASK has delivered several seminars, both in English and in Thai.
A Thai national, ASK has been a resident in the UK for 10 years. Before leaving Thailand she gained a Bachelor in Education (English) and Tourism Industry Management. With this, she moved into the fields of Marketing and Export in 1992, initially in Thailand and latterly with the Tourism Authority of Thailand in London , where she moved in 1994.
In 2000 ASK achieved an MBA from Henley Management College and her final dissertation was entitled Exploring Culture , a study of the impact of culture within multinational organisations.
ASK's many years of experience in Thailand and the UK in conjunction with her Henley MBA allow her a unique understanding of both the commercial and cultural requirements of large companies operating in a global field. |
Cross-cultural
training 
