Why Doing Business in the Netherlands (also commonly known as Holland) ? A country historically committed to neutrality, tolerance and global cooperation, the Netherlands has become home to many international businesses, political organisations and legal bodies. Although much of the densely populated country maintains a rustic, rural character, larger Dutch cities and towns are highly modernised and open to international influences. The Dutch city of Rotterdam is home to the busiest seaport in Europe, continuing the Netherlands’ historical reputation as a centre for global trade. With a long history of internationalism and positive trading relationships throughout the world, the Netherlands is an ideal base for your international organisation.
Although The Netherlands is a progressive country accustomed to doing business with international companies, Dutch business culture is unique and based largely upon cultural values and traditions specific to the Netherlands. A thorough knowledge and understanding of these particular characteristics is critical for developing positive, productive business relationships with Dutch counterparts.
Communicaid’s Doing Business in the Netherlands cultural awareness courses are ideal for professionals and teams who need to build more successful business relationships with Dutch colleagues, partners and clients. A Doing Business in the Netherlands course will provide you with the tools to maximise the competitive advantage of doing business in the Netherlands through a mixture of in-depth background information and hands-on practical tips and solutions.
Benefits
Communicaid’s Doing Business in the Netherlands/Holland courses will provide you with:
- A clear understanding of Dutch business culture, etiquette and key drivers that motivate
Dutch business counterparts
- Heightened awareness of Dutch business structures and the emphasis placed on teamwork and egalitarianism
- Tips to ensure successful business relations with your Dutch colleagues and clients
- Practical strategies for doing business more effectively with Dutch counterparts
- Better understanding of potential business challenges and solutions for doing business in
The Netherlands
Who should attend
A Communicaid Doing Business in the Netherlands/Holland course will benefit you if you are:
- Considering doing business in the Netherlands
- Establishing partnerships with Dutch business counterparts
- Experiencing the challenges of doing business in the Netherlands
- Employing Dutch nationals within your organisation
Course content
All our Doing Business in the Netherlands training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in the Netherlands course typically includes:
- Overview of Dutch cultural values: gezelligheid, tolerance, and
family orientation
- Understanding of the current economic and political situation in the Netherlands including
its strategic position and involvement in the EU
- Dutch business culture and attitudes: direct speech, frugality, egalitarianism and teamwork
- Management and working styles for doing business in the Netherlands
- Communication, meeting and negotiation styles in Dutch companies
- Challenges and practical solutions for doing business in the Netherlands
Approach
Doing Business in the Netherlands programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in the Netherlands course will be discussed during your diagnostic consultancy.
Doing Business in the Netherlands Course Trainer
Your Doing Business in the Netherlands/Holland trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our Dutch culture training team.
MvD
MvD is currently Director of the Netherlands British Chamber of Commerce (NBCC), a bi-lateral trade promotional organisation with offices in Amsterdam and London. Responsible for the organisation of trade missions and trade promotional events, MvD is ideally placed to deliver programmes on securing profitable Anglo-Dutch relations. With over 10 years’ experience in this field, MvD has not only developed an in-depth knowledge of the differences in business cultures between the UK and the Netherlands, but is adept at tailoring his programmes to meet the unique requirements of each of his clients.
MvD has delivered training to a diverse range of clients including a combined Dutch and British delegation from Conoco and Fluor Daniel, comprising senior level project managers from both cultures preparing to work together. Other examples of MvD’s experience include a trade delegation from Business Link, Kent and a group of company representatives from the Republic of Slovenia intending to develop their trade links in the Netherlands.
MvD has also delivered a number of programmes for Communicaid to key senior managers of Adidas with the aim of helping the British and Dutch employees work more effectively together. Drawing on his extensive knowledge of both cultures as well as management experience, MvD was able to bridge the gap between the two and ensure they had successful working relations.
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Cross-cultural
training 
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