The world’s largest economy, the US offers enormous potential for foreign businesses wishing to expand into this attractive market. To succeed in the US requires organistions and individuals alike to be competitive on all levels.
Communicaid’s Doing Business in the US cultural awareness training courses are aimed at professionals and teams who need to build more successful business relationships with US colleague and clients. A Doing Business in the US cultural training course will provide you with the tools and skills to improve your competitive advantage while doing business in the US through a mixture of in-depth background information on the US and hands-on practical tips and solutions for working with North Americans.
Benefits
Communicaid’s Doing Business in the US courses will provide you with:
- A clear understanding of the key drivers that motivate American business counterparts
- Greater awareness of US business etiquette and culture
- Practical strategies for doing business more effectively with American counterparts
- Better understanding of the potential issues and solutions involved in establishing or doing
business in the US
Who should attend
A Communicaid Doing Business in the US course will be of benefit to you if you are:
- Considering doing business in the US
- Exporting to or doing business in the US
- Establishing partnerships with American counterparts
- Working for an organisation which is headquartered in the US
- Travelling extensively to the US
- Employing US nationals within your organisation
Course Content
All our Doing Business in the US training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in the US cultural training course will typically include:
- Geographical, historical and political overview of the US
- American culture and values including religions, beliefs and customs
- American business and economic environment
- American cultural values and attitudes in the workplace: hierarchy, time, individualism
- Management and working styles for doing business in the US
- American communication and negotiation styles when doing business
- Challenges and solutions for doing business in the US
Approach
Communicaid's Doing Business in the US cultural training programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in the US course will be discussed during your diagnostic consultancy.
Doing Business in the US Course Trainer
Your Doing Business in the US trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our US cultural training team.
RF
RF has eighteen years professional experience in education and corporate training in both the US and the UK. He is a qualified trainer and has trained individuals and groups in communication skills, project management, coaching skills and cross cultural communication.
On his arrival in London during the mid 1990s, RF held a number of academic positions with American universities including Dean of Students at Schiller International University and Director of Career Services at American InterContinental University. Responsibilities included recruitment and supervision of teaching staff, overseas marketing and business development, curriculum management and conducting workshops and seminars.
In 2002, RF joined KPMG, London as Career and Resource Manager providing group and individual training on project management, presentation skills and interpersonal skills among other programmes.
RF is now part time Local Employment Advisor for the US Embassy working with diplomatic families on their career goals and cultural adjustments. He combines this role with freelance work as a diversity and intercultural trainer. He has delivered a number of Doing Business in the US programmes for Communicaid to Cadbury Schweppes employees.
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Cross-cultural
training 
+44 (0) 20 7648 2140
