Why Doing Business in Germany? Situated at the heart of the European continent, Germany is Europe’s most populous nation and has the continent’s largest economy. Fundamentally shaped by Europe’s history, Germany is characterised by deep regional identities while at the same time conveying a “national” German culture. In today’s global business environment, being aware of this culture is key to developing successful business strategies and valuable business relationships in Germany.
Communicaid’s Doing Business in Germany cultural awareness courses are ideal for professionals and teams who need to build more successful business relationships with German colleagues, partners and clients. A Doing Business in Germany course will provide you with the tools to maximise the competitive advantage of doing business in Germany through a mixture of in-depth background information and hands-on practical tips and solutions.
Benefits
Communicaid’s Doing Business in Germany courses will provide you with:
- A clear understanding of the key drivers that motivate German business counterparts
- Greater awareness of German business culture and etiquette
- Key tips to ensure successful business relations with your German colleagues and clients
- Practical strategies for doing business more effectively with German counterparts
- Better understanding of the potential business challenges and solutions involved in
establishing or doing business in Germany
Who should attend
A Communicaid Doing Business in Germany course will be of benefit to you if you are:
- Considering doing business in Germany
- Establishing partnerships with German business counterparts
- Experiencing the challenges of doing business in Germany
- Employing German nationals within your business organisation
Course content
All our Doing Business in Germany training courses are designed to meet the specific needs of our clients depending on their particular requirements and existing skills set. A Doing Business in Germany course typically includes:
- Overview of German culture: history, religion, beliefs and customs
- Key industries and Germany’s role within Europe
- German business culture and attitudes: hierarchy, authority and pragmatism
- Management and working styles for doing business in Germany
- Communication, meeting and negotiation styles when doing business in Germany
- Challenges and practical solutions for doing business in Germany
Approach
Doing Business in Germany programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Paris, Frankfurt and New York or at your offices in any location worldwide. We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.
Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.
The most appropriate training format, content and approach for your Doing Business in Germany course will be discussed during your diagnostic consultancy.
Doing Business in Germany Course Trainer
Your Doing Business in Germany trainer will be assigned to you following the results of your diagnostic consultancy according to your objectives and areas of focus. Detailed below is the profile of a member of our German culture training team.
SD
SD is a German national with nearly ten years of international management experience in both Germany and the UK. She has a BA in Social Studies and completed her MA in International Communication Policy Studies. She has worked as an international television distribution manager for networks such as MTV, NBC and CNBC in London liaising with markets including Poland, Hungary Romania Turkey and Israel. Her main responsibilities were liaising with government and media authorities and financial institutions, presenting at international conferences and negotiating distribution agreements. Previously, SD also spent a year living in the USA as a drama student.
On her return to Munich in 2001, SD completed a formal training qualification and set up her own intercultural training and consulting company. Her specialist cultures are the UK, US and Germany and she works with clients from the pharmaceutical, media and insurance industries among others. She has recently relocated back to London and has delivered Doing business in Germany training programmes to Communicaid clients including BASF, Cadbury Schweppes and Thomas Cook.
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Cross-cultural
training 
+44 (0) 20 7648 2140
