Why Intercultural Training Middle East?  The Middle East is a mosaic of countries and cultures spanning across Asia, Europe as well as Africa.  Despite such diversity the region’s countries and people share a characteristic set of beliefs and traditions that give it a clear and unique identity.  Understanding the key intercultural values and beliefs of the Middle East is vital for any organisation doing business in the Middle East. Communicaid’s Intercultural Training is designed to meet these needs.

This vast area of the globe includes a variety of countries, from associate EU member Turkey in the west to Iran in the east and Yemen in the south.  With over 200 million people speaking over 30 languages in these countries, the Middle East has one common, unifying cultural variable: the faith of Islam.  Understanding the impact of Islam on business interactions can make the difference between a successful and failed business venture in the Middle East.   Other relevant cultural elements that influence all interpersonal relations in the Middle East are the concepts of hierarchy, status, relationships and time.  The success of intercultural business interactions in the Middle East depends heavily on the ability to decipher these intercultural variables and react accordingly.

Communicaid’s Intercultural Training Middle East programmes are designed to raise both your intercultural competence and your understanding of Middle Eastern culture.  Intercultural Training Middle East programmes are especially beneficial for individuals building business relationships with Middle Eastern clients and suppliers, as well as any employee of companies currently doing business in the Middle East or exploring future business opportunities in the Middle East. 

An Intercultural Training Middle East programme will provide you with an understanding of key intercultural values and assumptions in the Middle East to help you break down any stereotypes or perceptions and easily anticipate and deal with any intercultural differences when doing business in the Middle East.  Communicaid’s Intercultural Training Middle East programmes also provide delegates with a combination of in-depth intercultural information about the Middle East and hands-on practical tools and tips to help you benefit the most when doing business in the Middle East.  Through comprehensive discussions with key decision makers and delegates, Communicaid’s Intercultural Training Middle East courses will be tailored to your specific needs ensuring maximum impact to your context of doing business in the Middle East.

Benefits

Communicaid’s Intercultural Training Middle East course will provide you with:

• The necessary foundation and tools to help you develop intercultural competence for doing business with the Middle East successfully
• In-depth understanding of the Middle East and its global position and influence
• An awareness of key intercultural business values and attitudes in the Middle East
• An improved understanding of the intercultural challenges you may face doing business in the Middle East
• Enhanced understanding of intercultural faux-pas and sensitivities of doing business in the Middle East
• Practical tools to reduce intercultural misunderstandings and encourage positive working relationships with Middle Eastern colleagues and partners

Who should attend?

A Communicaid Intercultural Training Middle East course will be of benefit to you if:

• You are involved in multinational projects and programmes with Middle Eastern colleagues
• You and your employees are increasingly doing business in the Middle East
• Your organisation is expanding its business into the Middle East
• You travel on a regular basis to the Middle East for business endeavours

Intercultural Training Middle East Course overview

Our Intercultural Training Middle East courses are designed to meet the specific needs of our clients depending on their unique requirements and existing skills set.   An Intercultural Training Middle East course typically includes:

• An overview of the Middle East: countries, key players,
• Information about the economy, politics and social structure in the Middle East
• Understanding of key values in the Middle East and their impact on social intercultural interactions
• Middle Eastern business values and attitudes: influence of Islam, hierarchy and status, time, space, group dynamics
• Working practices and business etiquette in the Middle East
• Communication styles in the Middle East: verbal and non-verbal
• Language when doing business in the Middle East: using interpreters, key Arabic greetings, using International English
• Strategies for doing business in the Middle East more effectively

Approach

Intercultural Training Middle East programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Brussels, Paris, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Intercultural Training Middle East course will be discussed during your diagnostic consultancy.  Detailed below is the profile of a member of our Intercultural Training team.

DM – Cultural Awareness Trainer – Middle East

BA Psychology

A dual British/American citizen, DM has travelled extensively throughout her 30 year professional career, and has visited more than 135 countries on five continents.  She has been travelling to the Middle East regularly since 1978.

DM was Middle East Sales Manager for a Fortune 500 IT company for several years in the 1990s and early 2000s, running a territory from a regional hub in Dubai that extended throughout the Middle East to the Afghan border, as well as to countries in North Africa and the Eastern Mediterranean.  She was also responsible for marketing and public relations, including print and broadcast media.

Her earlier career was spent at a major supplier of banking technology, based in London, where she opened and developed markets, again in the Middle East, as well as in India, Pakistan, Australia, South Africa and Japan.

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