Why Intercultural Training UK?  British culture is a multifaceted reality, just as Britain itself is a multifaceted and multicultural nation.  British business culture is no different, so a sound knowledge of the cultural nuances that can affect doing business in the UK should be top of the agenda for all global organisations running business endeavours in the United Kingdom.

It can be hard to pin down UK business culture as the UK itself is composed of different countries, each of which has a unique set of cultural traits and characteristics that can sometimes be quite different from what you would expect.  Added to this are decades of influence from former colonies which makes the UK even more complex.  Once a global trade leader and the home of the industrial revolution, the loss of the empire and two successive world wars left the United Kingdom with a need to redefine itself and its economy.  Modern Britain has remodelled itself as a leading financial centre, and despite the setback of the global recession in 2008 its banks and financial services remain key players on the global playing field. 

Today, British business culture is a complex blend of traditional or modern cultures that can make doing business in the UK successfully quite a challenge for anyone who is not familiar with UK culture.  Intercultural Training UK programmes allow you and your organisation to develop intercultural skills that enhance cultural awareness and performances in any international business setting.  By applying these intercultural skills to the reality of modern UK business culture and practices, Communicaid’s Intercultural Training UK will help you and your organisation to avoid the potential misunderstandings and setbacks that derive from intercultural differences when doing business in the UK.

Communicaid’s Intercultural Training UK programmes are blended training solutions aimed at ensuring the success of your business ventures in England, Scotland, Wales or Northern Ireland. All intercultural training programmes are designed in collaboration with you and tailored to meet your specific requirements and needs.  Delivered by experienced trainers who have real hands-on experience of doing business in the UK, Intecultural Training UK programmes can be run anywhere in the world.

Benefits

Communicaid’s Intercultural Training UK programmes will provide you with:

• A set of intercultural skills specifically tailored to develop both your employees’ existing knowledge and competence levels for doing business in the UK
• Increased ability to decipher the cultural variables that affect business interactions with UK counterparts
• A concrete action plan to prepare you for the potential intercultural challenges faced when doing business in UK
• Bespoke intercultural strategies and tools to reduce intercultural misunderstandings and cross cultural risk of doing business in the UK, enabling positive working relationships with British colleagues and partners

Who should attend?

Communicaid’s Intercultural Training UK programmes are tailored to meet the training needs of:

• Global organisations with established or prospective business interests in England, Scotland, Wales, Northern Ireland or the whole UK
• Staff and employees who work on a regular basis with British nationals, either face-to-face or virtually
• Members of multinational or virtual teams that include British nationals
• Employees and staff who travel to the UK for business on a regular basis
• International assignees being relocated to the UK for a short or long-term expatriation

Intercultural Training UK Course overview

Communicaid’s Intercultural Training UK programmes are tailored to meet your specific needs and objectives.  Before Intercultural Training UK programmes are delivered, Communicaid first carries our a detailed diagnostic consultancy that enables us to tailor the content to the existing skill sets and intercultural needs of your employees doing business in the UK.  Intercultural Training UK programmes will vary in content to ensure they have the most impact and relevancy to your organization, but they will typically cover:

• Understanding culture: key cultural drivers at the heart of both your culture and that of your company
• Overview of the UK’s general social, historical and business context, with a particular focus working practices unique to doing business in the UK
• Tools to help you to decipher the intercultural differences between you and your British counterparts, enabling you to plan your business strategy in advance
• How to interact successfully with UK counterparts: British communication styles, humour, politeness
• British working practices and business etiquette: meetings and negotiations, decision-making, organisational structures and cultures
• Concrete tips and strategies for doing business in UK more effectively

Approach

Intercultural Training UK programmes are available seven days a week, 365 days a year, either at one of our training centres in London, Brussels, Paris, Frankfurt and New York or at your offices in any location worldwide.  We usually recommend a one or two day course but can also offer a more flexible format to suit your schedule.

Suitably tailored materials will be used throughout your course and your trainer will provide a balance of structured input and discussion of case studies and scenarios relevant to your own particular context.

The most appropriate training format, content and approach for your Intercultural Training UK course will be discussed during your diagnostic consultancy.  Detailed below is the profile of a member of our Intercultural Training UK team.

CGC – Cultural Awareness Trainer - UK
Bsc Commercial Engineering

CGC combines his knowledge of intercultural theory with his expert professional experience of global markets to deliver country specific and cultural awareness training to a breadth of business sectors and on European, Asian and Latin American cultures. 

On graduating in his native Chile, CGC relocated to the UK in 1975. He has also lived in Argentina, Brazil and Mexico and has done business in a broad spectrum of countries including Cuba, Korea, India, Malaysia and the Philippines.

During the 1980s CGC was the Manager of Islington Enterprise Centre where he secured and implemented international projects across Europe, Latin America and Africa.  He then went on to work for the Body Shop as New Market Development Manager developing business strategy in emerging markets and setting up franchises in Asia, Africa and Latin America.  Since leaving The Body Shop in 1997 CGC has worked as a business and cultural consultant providing consultancy and training to a wide range of clients including LeBoeuf, Lamb, The United Nations, UBS Warburg, Credit Suisse First Boston, Thames Water and British Airways.

CGC is currently the Managing Director of an e-bank involved in electronic prepayments over the internet and mobile communications working in Europe, Latin America, Middle East and Asia.  In addition, he maintains an interest in TV and film producing working with various US, UK and Japanese channels.  He is a regular commentator on Spanish speaking financial markets with Bloomberg TV.

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