London, 1 January 2012: Communicaid has had a close association for many years with EURA, the European Relocation Association, an organisation that promotes the benefits of professional relocation and mobility services. We have also worked in partnership with many EURA members providing pre and post-departure language, cross-cultural and communication skills training to their clients. We were therefore delighted to be invited to contribute to the latest edition of The EURApean, EURA’s online and print magazine.
Our article focuses on our views on current trends in global mobility and how we address these trends through the cultural awareness training solutions we provide to many of the world’s leading organisations. We warn against the assumption that the world is getting smaller and that working internationally is somehow easier than it was ten or twenty years ago. We discuss the challenges of working internationally from both the individual assignee’s and the organisation’s perspective and highlight the continued importance of cultural awareness training that develops a global mindset rather than simply providing information about a specific country. The piece also includes a case study which illustrates Communicaid’s partnership with Tesco and how we support the development of international assignees through blended cultural awareness training solutions.
To find out more, please turn to pages 16-18 of the online newsletter of the The EURApean to read the article in full.
About Communicaid
Communicaid is a culture and communication skills consultancy. We enable our clients to create profitable international relationships by building cultural bridges that enhance understanding and establish trust. Founded in 1992, our clients include many of the world's leading corporate, public and international institutions. With training centres in London, Paris, Brussels, Frankfurt and New York, combined with a worldwide network of trainers, consultants and partner organisations, we are uniquely placed to meet the global culture and communication skills needs of international organisations. For more information, please visit www.communicaid.com
About EuRA
EuRA, the European Relocation Association, was formed in 1998 with the aim of promoting the benefits of professionally managed relocation and mobility services to companies with globally mobile employees.
The relocation process is one of the most difficult times for an employee or family involving intense change on a work, life and cultural basis. Professional relocation suppliers not only save companies money, in that they have a far greater ability to accurately negotiate expenses on behalf of their clients, they also provide a seamless transition for the employee from one role to the next, promoting effective and swift productivity for the company.
The impact on families is also profound. Children being globally transitioned face enormous challenges and relocation companies work with the family, schools and employer to smooth this process.
For more information, please visit www.eura-relocation.com
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