Doing Business in Brazil with Communicaid.
The last decade has seen Brazil open its economy and market to foreign investment. As one of the “BRIC” countries along with Russia, India and China, Brazil is an important economy for international business. In addition to being the largest economy in Latin America, Brazil is also positioned as the gateway to the lucrative Mercosur market. This great potential is reflected in the increasing foreign investment pouring into Brazil and the number of companies now doing business in Brazil.
However, the challenges of doing business in Brazil should not be underestimated as, culturally, Brazilians bring different attitudes and values to business. Understanding and preparing for these differences is key to ensuring long-term success in Brazil. ‘Doing Business in Brazil’ has been developed specifically to assist you and your organisation to be more effective when doing business in Brazil and with Brazilians by offering you valuable strategies for successful communication and an increased awareness of the cultural variables that influence Brazilian business and social culture.
Benefits
Doing Business in Brazil will provide you with:
- A framework for understanding Brazilian business culture
- Analysis of cultural values and behaviours prevalent in Brazil
- Discussion of potential issues involved in establishing a business in Brazil
- Practical strategies for working more effectively with Brazilian counterparts
Who should attend
Anyone considering or already:
- Doing business with Brazil
- Travelling regularly to Brazil
- Experiencing the challenges of working in Brazil
- Employing Brazilian nationals within their organisation
Course content
- Understanding Brazil and the Brazilians: historical perspective; geography; people & society;
economy
- Attitudes and behaviours: relationships vs. task orientation; status & hierarchy; gender
attitudes
- Working & doing business in Brazil: managing meetings, negotiating in Brazil, attitudes to
outsiders/foreigners
- Communication styles: business etiquette; “taboo” conversation subjects; presentations
Doing Business in Brazil Course Trainer
Detailed below is the profile of a member of our Doing Business in Brazil culture training team.
CGC
Bsc Commercial Engineering
CGC combines his knowledge of intercultural theory with his expert professional experience of global markets to deliver country specific and cultural awareness training to a breadth of business sectors and on European, Asian and Latin American cultures.
On graduating in his native Chile, CGC relocated to the UK in 1975. He has also lived in Argentina, Brazil and Mexico and has done business in a broad spectrum of countries including Cuba, Korea, India, Malaysia and the Philippines.
During the 1980s, CGC was the Manager of Islington Enterprise Centre where he secured and implemented international projects across Europe, Latin America and Africa. He then went on to work for the Body Shop as New Market Development Manager developing business strategy in emerging markets and setting up franchises in Asia, Africa and Latin America. Since leaving The Body Shop in 1997 CGC has worked as a business and cultural consultant providing consultancy and training to a wide range of clients including LeBoeuf, Lamb, The United Nations, UBS Warburg, Credit Suisse First Boston, Thames Water and British Airways.
CGC is currently the Managing Director of an e-bank involved in electronic prepayments over the internet and mobile communications working in Europe, Latin America, Middle East and Asia. In addition, he maintains an interest in TV and film producing working with various US, UK and Japanese channels. He is a regular commentator on Spanish speaking financial markets with Bloomberg TV.
He has delivered a wide range of cultural awareness training programmes to key Communicaid clients including Adidas, GSK, Talisman Energy and Cadbury Schweppes.
* Please note that Communicaid reserves the right to change course trainers, location and timetable, as scheduling commitments require. In each case, we make every effort to keep you informed and to ensure any disruption to you is minimal. |
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+44 (0) 20 7648 2140
