Why attend Doing Business in North Africa? Recent civil unrest and political upheaval in many parts of North Africa during what is now commonly known as the ‘Arab Spring’ have led many international organisations to rethink their strategy in this region and to consider new business opportunities. Business competition in these opening markets of North Africa will be tough and many organisations may find it all too easy to forget the cultural and practical challenges of doing business in this part of the world.
North Africa now offers increasing political stability combined with low labour costs, an educated workforce, increased privatisation, fast improving infrastructures and a strategic position making it a great location for overseas investment. The discovery of oil in Algeria and Libya initially made the region extremely attractive for foreign business but other sectors including infrastructure, telecoms, banking, mining, manufacturing and tourism are also creating excellent opportunities for international investment.
Organisations doing business in North Africa need to understand who - as well as what - they are dealing with – their markets, their clients and their competition. Doing business in North Africa can be challenging but also extremely rewarding for organisations that take the time to build relationships with their counterparts and to adapt to their different working styles and practices.
Doing Business in North Africa has been designed to help you to be more effective in Morocco, Algeria, Tunisia, Libya and Egypt through increased cultural sensitivity and hands-on, practical advice.
Benefits of Doing Business in North Africa
Doing Business in North Africa provides you with:
- A framework for understanding business culture in North Africa
- Analysis of cultural values and behaviours prevalent in North Africa and their impact on doing business in the region
- Opportunities to discuss the potential issues involved in doing business in North Africa, specifically in Morocco, Algeria, Tunisa, Libya and Egypt
- Practical strategies and tools for working more effectively with counterparts in North Africa
Who should attend Doing Business in North Africa?
Doing Business in North Africa will be of benefit to anyone considering or already:
- Developing new business in North Africa
- Travelling regularly to North Africa for business
- Experiencing the challenges of working with North African contacts
Doing Business in North Africa Course Content
Our Doing Business in North Africa public programme includes:
- Breaking down stereotypes and perceptions of North Africa
- Impact of recent events and political change on the region
- Commonalities and contrasts across North Africa
- Key social and business cultural values in North Africa
- The impact of Islam on socialising and doing business in North Africa
- Verbal and non-verbal communication styles in North Africa
- Business and social etiquette when doing business in North Africa
- Developing concrete strategies for more effective working across North Africa
- Practical tips for travelling in North Africa
Doing Business in North Africa Course Trainer
RM
MA Applied Linguistics, Leicester University
TEFL Certificate
RM is a cultural awareness trainer specialising in North Africa. He has lived and worked in the Arab world for over 12 years and has 25 years’ of extensive travel experience throughout North Africa.
RM’s key areas of expertise include training programmes such as Doing Business in the Arab World, Understanding Arab and Muslim Culture and understanding and Cross-cultural Conflict Management. He delivers training to business and diplomatic personnel as well as to the employees of oil, export and defence companies. Prior to his career as a cultural awareness trainer, RM focused on community and youth work in the UK. He then taught English language and linguistics at the University of Tunis for ten years.
RM has worked for clients such as the Icelandic Trade Council, Rentokil, the Foreign and Commonwealth Office and various oil and gas companies. He is currently completing his PhD in Sociology at Exeter University.
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