The importance of Communicating Effectively across Culture: Your organisation’s global success requires more than just the ability to offer the right products and services to the right markets. It also requires the right people with the right skills, the capacity to be culturally intelligent and adaptable to the needs of each international market.
In an increasingly competitive global marketplace, being culturally aware and the ability to communicate effectively across cultures is more than a nice-to-have skill. It is now a key competency for all 21st century employees.
Most attitudes and behaviours are conditioned by culture—values, assumptions and perceptions that are instilled early on in life and are expressed in the way we behave and interact. These cultural influences are so deep that we act upon them instinctively—in everything we do, from the way we stand and talk, to the way we deal with superiors, conflict and decision-making. As these differences are so deep and intuitive, they can oftentimes lead to misunderstanding and miscommunication. Nowhere can this be more detrimental than in an international workplace, where misunderstandings based on culture can make or break lucrative business deals, international mergers and any other type of cross-cultural working.
Communicaid’s Communicating Effectively across Cultures course will raise your cross-cultural awareness and sensitivity towards the cultural issues that impact on the workplace, allowing you to communicate more effectively and efficiently across cultures.
Benefits of Communicating Effectively across Cultures course
Communicaid’s Communicating Effectively across Cultures will enable you:
- Gain a greater understanding of how culture impacts on business communication
- Raise your awareness and sensitivity towards the underlying attitudes, values and behaviours of people from other cultures
- Develop new skills and strategies to manage, motivate and lead multicultural teams
- Enhance your ability to identify potential causes of cross-cultural conflict and learn new strategies for managing them
- Improve your ability to forge stronger and more profitable relationships with international colleagues and clients
Who should attend Communicating Effectively across Cultures
Communicaid’s Communicating Effectively across Cultures course will be of benefit to you if:
- You work in an international environment
- Your organisation is growing its business beyond national borders
- You and your staff are increasingly working with colleagues in other countries
- Your staff is becoming more culturally diverse
- You are involved in multinational projects and programmes
Communicating Effectively across Cultures Course Content
- What is cultural awareness and what does it mean to have cross-cultural awareness skills?
- Cultural values and attitudes (time, space, group dynamics, authority, tasks, relationships)
- Communication styles
- Cross-cultural management skills
- Communicating more effectively across cultures
- Developing cross-cultural awareness skills
- Language issues
Communicating Effectively across Cultures Course Trainer
Detailed below is the profile of a member of our Communicating Effectively across Cultures cultural training team.
CR
BA American Studies, Manchester
MSc Strategic Training and Development, Surrey
CR has over twenty years international management and intercultural training experience with corporate and non-profit clients in both the US and UK. She has worked with a number of major multi nationals across a wide range of sectors including engineering, energy, finance, pharmaceutical and petrochemical industries. Her areas of expertise include diversity training, intercultural coaching, UK and US business training and cross border communication.
After graduating in American Studies, CR moved to Chicago where she lived and worked for over ten years. She spent the first four years as Training Manager with International Orientation Resources recruiting and supervising trainers in addition to delivering training herself. She then moved to Bennett Associates where her projects included Train-the –Trainer, cultural adaptability, cross cultural awareness for international management and intercultural training for HR. CR’s final position in the States was as Project Manager for the Anti-Defamation League developing materials and seminars for diversity training.
On her return to the UK in 1996, CR completed her Masters in Strategic Training and Development and has since worked as an intercultural and global diversity consultant delivering cultural transition training, diversity seminars and intercultural training in support of European mergers and acquisitions and international HR. CR also regularly delivers workshops and seminars for a number of professional organisations such as SIETAR and CIPD. She has delivered Communicating Effectively across Cultures training for key Communicaid clients including L’Oreal and Cadbury Schweppes. |
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