Why attend a Doing Business in the USA cultural awareness course? The world's largest economy and home to nine of the top ten global companies, the United States of American offers enormous potential for foreign businesses wishing to expand.
To succeed in the United States requires businesses to be competitive on all levels. This includes being able to respond to the nuances of American business culture appropriately.
Delivered in French, 'Doing Business in the USA' is aimed at helping you to be more effective when doing business with Americans, offering you valuable strategies for successful communication and how to understand your American counterparts.
Benefits
This programme provides you with:
- A framework for understanding the US 's business culture
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Analysis of cultural values and behaviours prevalent in the USA
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Discussion of the potential issues involved in establishing business in the USA
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Practical strategies for working more effectively with American counterparts
Who should attend
This programme will be of benefit if you are considering or are already:
- Doing business with the US
- Travel extensively to the US
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Exporting to the US
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Work for an organisation which is headquartered in the US
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Employ American nationals within your organisation
Programme Content
- The American value system: time consciousness; power distance; individualism
- US corporate culture: organisational structures; management roles
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Communication styles: Verbal vs. non-verbal cues; directness of language; content vs. context
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Working relationships: etiquette; building relationships vs. task orientation
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Presenting: clarity, use of humour; use of visual aids
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Negotiating: the use of confrontational language; negotiating leverages; the 'win-win' solution, understanding the decision-making process
Doing Business in the USA Trainer
Detailed below is the profile of a member of our Doing Business in Brazil culture training team.
RF
RF has eighteen years professional experience in education and corporate training in both the US and the UK . He is a qualified trainer and has trained individuals and groups in communication skills, project management, coaching skills and cross cultural communication.
On his arrival in London during the mid 1990s RF held a number of academic positions with American universities including Dean of Students at Schiller International University and Director of Career Services at American InterContinental University . Responsibilities included recruitment and supervision of teaching staff, overseas marketing and business development, curriculum management and conducting workshops and seminars.
In 2002, RF joined KPMG, London as Career and Resource Manager providing group and individual training on project management, presentation skills and interpersonal skills among other programmes.
RF is now part time Local Employment Advisor for the US Embassy working with diplomatic families on their career goals and cultural adjustments. He combines this role with freelance work as a diversity and intercultural trainer. He has delivered a number of Doing Business in the United States programmes for Communicaid to Cadbury Schweppes employees.
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+44 (0)20 3370 8580
