The Middle East is a region with a population of 150 million and still growing. It is a significant emerging market, not only because of its clear potential but also because it brings with it long established links with Asian, former Soviet and African markets. The shift by certain Arab countries such as Oman and the United Arab Emirates to openly court foreign investment has further encouraged foreign investment.
Like doing business in the West, organisations doing business in the Middle East need to understand who they are dealing with – their markets, their clients and their competition. However, there are many preconceptions and stereotypes of the Middle East that may obscure your understanding of your counterparts’ true values, attitudes or motivations.
Doing Business in the Middle East’ has been designed to help you prepare for your dealings in Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the United Arab Emirates and will provide you with the necessary knowledge to ensure your success in these countries and combines in-depth background information with hands-on practical advice.
Benefits
This programme provides you with:
- A framework for understanding business culture in the Middle East
- Analysis of cultural values and behaviours prevalent in the Middle East
- Opportunities to discuss potential issues involved in establishing business in the Middle East
- Practical strategies for working more effectively with counterparts in the Middle East
Who should attend?
Anyone considering or already:
- Setting up business in the Middle East
- Travelling regularly to the Middle East
- Experiencing the challenges of working with the Middle East
- Recruiting and employing Middle Eastern nationals within their organisation
Programme Content
- Breaking down stereotypes and perceptions of the Middle East
- Key cultural values in the Middle East
- Communication styles in the Middle East
- Cultural etiquette for both social and professional contexts
- Communicating in English in the Middle East
- When and how to use written communication
- Cross-cultural competencies for more effective relationship building and communication
- Non-verbal communication and listening habits
- Dealing with culture clash: what happens when different cultures meet
- Developing concrete strategies for more effective working in the Middle East
Doing Business in the Middle East Course Trainer
Detailed below is the profile of a member of our Doing Businesss in the Middle East culture training team.
DM
DM has travelled extensively throughout her 30 year professional career, and has visited more than 135 countries on five continents. She has been travelling to the Middle East regularly since 1978.
DM was Middle East Sales Manager for a Fortune 500 IT company for several years in the 1990s and early 2000s, running a territory from a regional hub in Dubai that extended throughout the Middle East to the Afghan border, as well as to countries in North Africa and the Eastern Mediterranean. She was also responsible for marketing and public relations, including print and broadcast media across the Middle East.
Her earlier career was spent at a major supplier of banking technology, based in London, where she opened and developed markets, again in the Middle East, as well as in India, Pakistan, Australia, South Africa and Japan.
A British / American dual national, DM lives near London. She holds a University degree in Psychology from The University of Rochester, New York.
DM has delivered Doing Business in the Middle East programmes to Communicaid clients including Rolls Royce, MBDA, the London Stock Exchange, Scottish Widows, Allen & Overy and Thales. |
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