The Japanese briefing, delivered to key De Beers LV personnel, provided not only an invaluable insight into working effectively with our Japanese counterparts but also an understanding of Japanese society and values – key to the success of our new operations in Japan.Claire Lamb, HR Manager, De Beers LV (UK)
De Beers LV contacted Communicaid regarding the imminent opening of three concessions in Japan. De Beers LV understood the importance of the teams involved in this project understanding Japanese social and business culture. With this in mind, Communicaid was commissioned to design and deliver training programmes for 25 employees who were currently in remote contact with Japan. As the stores in Japan neared completion the amount of contact was likely to increase and many of the delegates would be travelling to Japan for face-to-face business meetings.
De Beers LV
De Beers LV is an independently managed company, established in 2001 by De Beers SA, the world’s premier diamond mining and marketing company, and LVMH Moet Hennessey, the world’s leading luxury goods company. De Beers LV brought a unique combination of diamond expertise and style to consumers with the launch of a global diamond jewellery brand bearing the De Beers brand name to be sold in De Beers stores throughout the world. In December 2002, De Beers LV opened its first Flagship Store in London. Since then, De Beers LV has opened jewellery stores across Europe, Asia, the Middle East and the USA.
The key aims of the training were:
The main challenges were seen as:
The 25 participants were divided into smaller groups of five to six delegates. An agreed standardised programme was designed with bespoke modules for each group according to their job function with specific advice and tool kits on marketing, sales, merchandising, etc.
A flexible programme was designed with the following key components:
As a result of the training, participants became more aware of the cultural differences that are at play when working with the Japanese and in turn were able to communicate more effectively with their Japanese counterparts. After De Beers concessions were opened in Japan further London based employees received similar training on working with the Japanese.
“The Japanese briefing, delivered to key De Beers LV personnel, provided not only an invaluable insight into working effectively with our Japanese counterparts, but also an understanding of Japanese society and values – key to the success of our new operations in Japan.” Claire Lamb, HR Manager, De Beers LV (UK)