Situated in north-western Europe between Germany, Belgium and the North Sea, the Netherlands is one of the most densely populated nations in Europe. The name ‘Netherlands’ means ‘low lands’ and almost a quarter of the country’s landmass is below sea level.
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The Netherlands Today
A former sea and colonial power, the Dutch are known for their worldliness and language skills. Culturally divided between north and south, the Netherlands does not have a strong national culture. Instead, the country’s cultural diversity, tolerance of difference and receptiveness to foreign influences is emphasised and valued. Working effectively in the Netherlands requires a thorough understanding of the Netherlands and the Dutch way of doing business.
Dutch Culture – Key Concepts and Values
Egalitarianism – An egalitarian outlook characterises the Dutch society in which everyone is considered valuable and worthy of respect. While people respect each individual’s opinion, the Dutch tend to feel uncomfortable when people set themselves apart too much. Pretentiousness and ostentation is frowned upon and ‘acting normal’ is a basic precept of Dutch society. Status and respect are obtained through studies and hard work rather than through family ties and old age.
Individualism – Closely related to Dutch egalitarian values is their emphasis on individualism. Freedom of each and every citizen is highly appreciated and protected. People are allowed to behave and express themselves however they like, as long as it does not impose on anyone else’s freedom. Tolerance for individual differences is regarded a must in Dutch society.
Consensus – Though individual input and suggestions are valued, the Dutch place a high importance on consensus. In business, the need for consensus leads to rather slow decision-making and lengthy negotiations since input from everyone must be considered.
Direct Communication – The Dutch use a very straightforward and direct communication style. In Dutch society, directness implies openness and clarity between people. The Dutch tend to mistrust intuition and prefer relying on hard facts and figures rather than emotions and instinct.
Doing Business in the Netherlands
After twenty years of French occupation, the Kingdom of the Netherlands was created in 1815 together with Belgium. Fifteen years later Belgium broke away to form a separate kingdom and the Netherlands became the nation it is today. With a strong tradition of involvement in international affairs, the Netherlands has one of the most open economies in Europe but depends heavily on foreign trade. It is a large exporter of agricultural goods and is active in chemicals, petroleum refining and electrical machinery.
This prosperous nation has its economic and political centre in the densely populated region of Randstad where the cities of Amsterdam, Rotterdam, the Hague and Utrecht can be found. As one of the founding members of the European Union and one of the first to use the Euro, the Netherlands is one of the leading European nations for attracting foreign investment. Understanding Dutch liberal values and the emphasis placed on efficiency and directness is critical to work effectively in the Netherlands.
The Netherlands Business Part 1 - Working in the Netherlands: Working practices in the Netherlands
Structure and hierarchy in Dutch companies
Working relationships in the Netherlands
The Netherlands Business Part 2 - Doing Business in the Netherlands: Business practices
Business Etiquette (Do’s and Don’ts)
DO limit giving work-related compliments to individuals openly. Most work in Dutch organisations is done in groups so avoid recognising individual efforts too much.
DO dress in an informal yet conservative way. Keep your dress modest and simple and avoid anything which may appear pretentious.
DO make it clear that you are aware of the difference between the Netherlands and Holland. Do not refer to all of the Netherlands as Holland since Holland is actually an area which includes only two of the country’s twelve provinces: north and south Holland.
DON’T brag about your own achievements or overstate your skills. Dutch people value modesty and anyone who tries to show off is frowned upon.
DON’T give your Dutch business partner expensive gifts. Large gifts may make the Dutch uneasy as they feel they have to return the generosity and may also be interpreted as bribery or unfair treatment to others.
DON’T interpret your Dutch colleague’s direct communication style as rude or blunt. Dutch believe directness shows openness and honesty.
Dutch Culture Quiz – True or False
1. The Dutch speak openly about their salary with colleagues and friends.
2. Business cards should include any university degree above a BA as the Dutch have great respect and value for higher education.
3. In conversations with your Dutch counterparts, make sure you clarify your status and rank in your company.
4. Chewing gum in public and talking with your hands in your pockets is considered rude by the Dutch.
5. Both at home and in the workplace, the Dutch keep their doors closed or slightly ajar. Always knock and wait to be invited in before entering someone’s room.
Dutch Culture Quiz – Answers
1. False. One’s financial situation is considered a private matter.
2. True.
3. False. Any reference to hierarchy or status should be avoided or played down.
4. True.
5. True. Privacy is of key importance in the Netherlands.
The Netherlands Today
A former sea and colonial power, the Dutch are known for their worldliness and language skills. Culturally divided between north and south, the Netherlands does not have a strong national culture. Instead, the country’s cultural diversity, tolerance of difference and receptiveness to foreign influences is emphasised and valued. Working effectively in the Netherlands requires a thorough understanding of the Netherlands and the Dutch way of doing business.
Dutch Culture – Key Concepts and Values
Egalitarianism – An egalitarian outlook characterises the Dutch society in which everyone is considered valuable and worthy of respect. While people respect each individual’s opinion, the Dutch tend to feel uncomfortable when people set themselves apart too much. Pretentiousness and ostentation is frowned upon and ‘acting normal’ is a basic precept of Dutch society. Status and respect are obtained through studies and hard work rather than through family ties and old age.
Individualism – Closely related to Dutch egalitarian values is their emphasis on individualism. Freedom of each and every citizen is highly appreciated and protected. People are allowed to behave and express themselves however they like, as long as it does not impose on anyone else’s freedom. Tolerance for individual differences is regarded a must in Dutch society.
Consensus – Though individual input and suggestions are valued, the Dutch place a high importance on consensus. In business, the need for consensus leads to rather slow decision-making and lengthy negotiations since input from everyone must be considered.
Direct Communication – The Dutch use a very straightforward and direct communication style. In Dutch society, directness implies openness and clarity between people. The Dutch tend to mistrust intuition and prefer relying on hard facts and figures rather than emotions and instinct.
Doing Business in the Netherlands
After twenty years of French occupation, the Kingdom of the Netherlands was created in 1815 together with Belgium. Fifteen years later Belgium broke away to form a separate kingdom and the Netherlands became the nation it is today. With a strong tradition of involvement in international affairs, the Netherlands has one of the most open economies in Europe but depends heavily on foreign trade. It is a large exporter of agricultural goods and is active in chemicals, petroleum refining and electrical machinery.
This prosperous nation has its economic and political centre in the densely populated region of Randstad where the cities of Amsterdam, Rotterdam, the Hague and Utrecht can be found. As one of the founding members of the European Union and one of the first to use the Euro, the Netherlands is one of the leading European nations for attracting foreign investment. Understanding Dutch liberal values and the emphasis placed on efficiency and directness is critical to work effectively in the Netherlands.
The Netherlands Business Part 1 - Working in the Netherlands: Working practices in the Netherlands
Structure and hierarchy in Dutch companies
Working relationships in the Netherlands
The Netherlands Business Part 2 - Doing Business in the Netherlands: Business practices
Business Etiquette (Do’s and Don’ts)
DO limit giving work-related compliments to individuals openly. Most work in Dutch organisations is done in groups so avoid recognising individual efforts too much.
DO dress in an informal yet conservative way. Keep your dress modest and simple and avoid anything which may appear pretentious.
DO make it clear that you are aware of the difference between the Netherlands and Holland. Do not refer to all of the Netherlands as Holland since Holland is actually an area which includes only two of the country’s twelve provinces: north and south Holland.
DON’T brag about your own achievements or overstate your skills. Dutch people value modesty and anyone who tries to show off is frowned upon.
DON’T give your Dutch business partner expensive gifts. Large gifts may make the Dutch uneasy as they feel they have to return the generosity and may also be interpreted as bribery or unfair treatment to others.
DON’T interpret your Dutch colleague’s direct communication style as rude or blunt. Dutch believe directness shows openness and honesty.
Dutch Culture Quiz – True or False
1. The Dutch speak openly about their salary with colleagues and friends.
2. Business cards should include any university degree above a BA as the Dutch have great respect and value for higher education.
3. In conversations with your Dutch counterparts, make sure you clarify your status and rank in your company.
4. Chewing gum in public and talking with your hands in your pockets is considered rude by the Dutch.
5. Both at home and in the workplace, the Dutch keep their doors closed or slightly ajar. Always knock and wait to be invited in before entering someone’s room.
Dutch Culture Quiz – Answers
1. False. One’s financial situation is considered a private matter.
2. True.
3. False. Any reference to hierarchy or status should be avoided or played down.
4. True.
5. True. Privacy is of key importance in the Netherlands.