Importance of Cross-Cultural Training

Matthew MacLachlan

24 Nov 2016

Today’s world is characterised by globalisation, ever-improving information and transportation systems, multicultural communities and workplaces, as well as changing political systems. The process of globalisation facilitates operations across borders and cultures.

However, it also creates new obstacles that international companies have to deal with to be successful. The amount of cross-cultural interaction, loaded as it is with potential difficulties rooted in cultural differences, grows steadily in frequency and intensity, bringing about the need for organisations to prepare their staff (at all levels) with cross-cultural training and international competency coaching.

The Importance of Cross-cultural Training in Building Collaborative Teams

Doing business in a cross-cultural environment requires an in-depth understanding of and clear communication with people from a variety of cultural backgrounds and nationalities and makes cross-cultural training essential in order to maximise positive outcomes of intercultural interactions and to reduce potential cultural faux-pas.

Different verbal and non-verbal communication styles can cause misunderstandings and frustrations

importance of cross-cultural training

Differences in Verbal andNon-verbal Communication

Different verbal and non-verbal communication styles can cause misunderstandings and frustrations that can potentially affect international business relationships and cause a decrease in productivity and efficiency due to the lack of knowledge or appreciation of cultural differences.

Language Challenges of Working Internationally

Being aware of your own values and the impact they have on how you…are perceived is essential for anyone working internationally

Problems in communication may arise from the obvious linguistic differences, but also from the often less apparent differences in cultural values which are often unconsciously embedded in people’s behaviour.

Being aware of your own values and the impact they have on how you behave and are perceived is essential for anyone working in internationally – whether it be in an international organisation or working in a foreign country.

Being aware of your own values and the impact they have on how you behave and are perceived is essential for anyone working internationally – whether it be in an international organisation or working in a foreign country.

How Cross-cultural Training Can Benefit You

Cross-cultural training programmes such as Communicating Effectively across Cultures help you understand your own values as well as those of other cultures through a combination of trainer-led discussion, group activities and self-assessments.

The insight gained from training your staff in areas of international competency and cross-cultural training will help you start to build intercultural competence among your staff – essential in today’s international business environment.



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