The Importance of Effective Virtual Communication

Matthew MacLachlan

18 Jun 2009

Virtual communication clearly has many advantages including increased productivity, reduced business costs and a better work/life balance of the workforce. However, virtual communication also entails numerous challenges and obstacles which are often neglected in light of the benefits.

In addition to potential technical difficulties, the importance of full integration and appropriate management of remote workers must be considered. Cross-cultural difference, highly prevalent in virtual communication, also has a huge impact on global communication styles and intercultural working practices and should be considered for virtual communication to be successful.

Cross-cultural training will help you understand some of the following cultural variables that affect virtual communication:

– High and Low context

– Attitudes to conversation: silence, gaps, overlays

– Direct and Indirect Communication styles

– Long term orientation

– Universalism and Particularism

– Power Distance

Successfully doing business internationally is now dependent on effective virtual communication. Communicating effectively across cultures through virtual means requires an understanding of these cultural variables and their impact. Participating in Global Virtual Working, a cross-cultural training programme for business and management will provide you with practical strategies to deal with the challenges of virtual communication and harness the benefits it can bring.

 



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