Developing new international markets is seen by many organisations as one of the best ways of gaining access to huge numbers of potentially untapped consumers with rapidly growing purchasing power.
Developing new international markets is seen by many organisations as one of the best ways of gaining access to huge numbers of potentially untapped consumers with rapidly growing purchasing power.
However, even some of the largest and most well-known companies have failed when entering new markets. Lack of preparation and local knowledge combined with the failure to carry out sufficient cultural research are often proven to be the main causes.
Whether expanding into mature economies or developing emerging markets, Communicaid helps organisations to succeed internationally. We work closely with organisations across the world to adapt their offering to local markets, tastes and customs and develop their employees’ global competence and communication skills. By minimizing the risks inherent in working internationally and developing new markets we help employees to avoid cultural pitfalls, organisations to protect their brand reputation and both to succeed in their venture.
Challenges in Developing New International Markets
In addition to navigating the legal and logistical challenges of developing new international markets, organisations need to address a number of cultural and communication challenges if they want to avoid making costly mistakes. Engaging and building relationships with new partners and clients, adapting products and services to the local market and creating an appropriate PR and advertising campaign are just some of the areas that require an understanding of local cultural norms.
Helping Organisations to Develop New Markets
Communicaid supports our clients to enter and develop new international markets through a range of targeted training, coaching and consultancy solutions. We help organisations to identify potential challenges and develop the cultural intelligence and communication skills of their employees to maximise the benefits of operating in a new market.
How Can We Help You?
Contact us to find out more about how we can help you develop the international competence of your workforce.
However, even some of the largest and most well-known companies have failed when entering new markets. Lack of preparation and local knowledge combined with the failure to carry out sufficient cultural research are often proven to be the main causes.
Whether expanding into mature economies or developing emerging markets, Communicaid helps organisations to succeed internationally. We work closely with organisations across the world to adapt their offering to local markets, tastes and customs and develop their employees’ global competence and communication skills. By minimizing the risks inherent in working internationally and developing new markets we help employees to avoid cultural pitfalls, organisations to protect their brand reputation and both to succeed in their venture.
Challenges in Developing New International Markets
In addition to navigating the legal and logistical challenges of developing new international markets, organisations need to address a number of cultural and communication challenges if they want to avoid making costly mistakes. Engaging and building relationships with new partners and clients, adapting products and services to the local market and creating an appropriate PR and advertising campaign are just some of the areas that require an understanding of local cultural norms.
Helping Organisations to Develop New Markets
Communicaid supports our clients to enter and develop new international markets through a range of targeted training, coaching and consultancy solutions. We help organisations to identify potential challenges and develop the cultural intelligence and communication skills of their employees to maximise the benefits of operating in a new market.
How Can We Help You?
Contact us to find out more about how we can help you develop the international competence of your workforce.
